Nike x Brand Projekt

If you're looking for Skool Projekt's latest business think piece, you'll find it over at our partner publication, Brand Projekt (where all of our brand-focused business issues will now live). Skool Projekt will continue publishing once a week, every Thursday, as we move forward with our series, Irrational Thinking in a Logical Economy.

Brand Projekt’s debut issue kicked off with a deep dive into Nike—arguably the most iconic brand in the world.

But this isn’t just about brand recognition. Brand Projekt zooms out, then in—examining not just how a brand shows up in the world, but how that presence could translate into a newsletter. Each issue will spotlight a well-known or emerging brand.

It’s part analysis, part creative exercise—a space to explore what brand communication can be when it’s intentional, clear, and a little imaginative.

Disclaimer: This content is not intended as financial guidance. The purpose of this newsletter is purely educational, and it should not be interpreted as an encouragement to engage in buying, selling, or making any financial decisions regarding assets. Exercise caution and conduct your own research before making any investment choices. 

Partner Disclosure: When you purchase through links on our site, we may earn a small commission at no extra cost to you, which helps support the content we create and keeps it free for our readers. Occasionally, we collaborate with brands, companies, and organizations that share our values. These partnerships allow us to continue delivering high-quality content. While we may receive compensation from these collaborations, our opinions, reviews, and recommendations are always our own, and we only partner with brands we believe bring real value to you.