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Irrational Thinking in a Logical Economy (Part 4 of 10)

The Productivity Paradox

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The Logic (and Chaos) of Amazon

The Machine Behind the Box

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Irrational Thinking in a Logical Economy (Part 3 of 10)

The Price of Perception

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The Logic (and Chaos) of Disney

The Castle and the Fortress

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Irrational Thinking in a Logical Economy (Part 2 of 10)

Hype Cycles and Bubbles

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The Logic (and Chaos) of Microsoft

Engineered for Reinvention

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Irrational Thinking in a Logical Economy (Part 1 of 10)

The Illusion of Rational Markets

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The Logic (and Chaos) of Apple

Brand Over Everything

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