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Nike x Brand Projekt

Irrational Thinking in a Logical Economy (Part 5 of 10)

The FOMO Economy

The Logic (and Chaos) of OpenAI

Promise and Power

Irrational Thinking in a Logical Economy (Part 4 of 10)

The Productivity Paradox

The Logic (and Chaos) of Amazon

The Machine Behind the Box

Irrational Thinking in a Logical Economy (Part 3 of 10)

The Price of Perception

The Logic (and Chaos) of Disney

The Castle and the Fortress

Irrational Thinking in a Logical Economy (Part 2 of 10)

Hype Cycles and Bubbles

The Logic (and Chaos) of Microsoft

Engineered for Reinvention

Irrational Thinking in a Logical Economy (Part 1 of 10)

The Illusion of Rational Markets

The Logic (and Chaos) of Apple

Brand Over Everything